Monday, April 23, 2012
HUGO BOSS STORE OPENING
GENEVA, LAST THURSDAY Finally, I am so excited to show you guys the pictures of the Hugo Boss store opening event in Geneva last thursday. It was an amazing evening, and I was really honoured to be invited at such a prestigious party with members of the Hugo Boss team, thanks to the lovely Sabrina from Prfact and to Hugo Boss for this amazing experience. One of the best things of course was the fact that I had the chance to invite some of my friends and followers, and it was such a pleasure to have them with me. Unfortunately, we had some issues with our camera, and our pictures were really bad quality so most of them aren't usable. Luckily, we have stolen a couple of shots that were made during the event and I am so happy to share them with you guys.
For those who may know it, Geneva's Hugo Boss store was a while ago next to the Céline shop. The brand decided to think about a bigger location, with more space therefore a much more interesting exposure for the clients and of course a better disposal of the gorgeous collections. So right now instead of the Bally shop, you can find, rue du rhône the amazing new Hugo Boss boutique. Though it is opened for a little while now, the launch party was held this thursday. Among the guests : models, athletes, TV presenter and so on. James and I were thrilled. For the occasion, I had the chance to pick out a dress to wear at the event. The choice was quite difficult, but my eyes got bewitched by the Boss Black Dilandra yellow dress. I paired to my Louis Vuitton aubergine pumps and to a BCBG maxazria clutch.
The first part of the party was held at the shop itself, and was open to all the guests. We savoured champagne and little appetizers and took some pictures. The second part, was held in a surprise location and was only for the special guest of the evening. A black Boss car drove us to the Bel-air fine art gallery where a delicious dinner was held. We had the chance to savour some exquisit wine and taste cannelonies while admiring the amazing pop art exposition. I got amazed by the work of Mauro Perucchetti and the evening for me was royal.